Bridging
Strategy
& Execution
Fractional executive leadership and advisory services for companies at critical inflection points.
No Straight Lines
The path from startup to scaleup to enterprise-ready is rarely linear. Lydia & Co. helps companies and leadership teams navigate critical inflection points, from zero-to-one product development to monetization strategy to operational scaling, drawing on 20+ years of executive leadership at Adobe, PayPal, and Checkr.
Interim/Fractional CPO/CPTO
Define market opportunities that deliver business value to customers. Build and lead product and engineering teams, establish roadmaps and development processes, and drive execution from concept to commercial launch.
Monetization Strategy
Create product-led growth (PLG) strategies, willingness-to-pay studies, and SaaS pricing plans that drive top-line revenue growth and profitability.
Advisory Services
Counsel for founders and executives on company and product strategy, team building, platform decisions, and operational scaling at inflection points.
In Good Company
Lydia & Co. served as fractional CPO and strategic advisor to companies navigating critical inflection points: zero-to-one product development, monetization strategy, and operational scaling.
Client engagements and advisor roles ranged from early-stage startups to Fortune 500 enterprises across SaaS, fintech, and consumer tech. Work included leading product and engineering organizations, designing pricing strategies, launching new products, and advising leadership teams through hypergrowth.
ALBERTSONS
National Grocery
Payment Fraud Prevention and Risk Management
FOUNTAIN
HR Tech Platform
Interim CPO
SEWER AI
Infrastructure AI Platform
Advisor, Pricing Study and Strategy
ADOBE
Enterprise SaaS
Zero-to-One product development and GTM Strategy
CHIPPER CASH
Cross-Boarder Payments
Interim CPO
WILLFUL
Consumer Tech
Pricing Study and Pricing Strategy
DRIFT
Enterprise SaaS
Pricing Study and Enterprise Pricing Strategy
ONE DROP
Consumer Health Tech
Executive Coaching
UNIPHORE
Enterprise SaaS
Zero-to-One product development
Committed to our client’s success and delivering accelerated growth.
“We worked on our pricing and packaging strategy at Drift. Lydia was excellent. Sharp, thoughtful, well-prepared, and flexible throughout the entire process. She also knows how to separate product, strategy, GTM, and pricing problems. I would absolutely work with her again .”
Will Collins,
SVP Operations
“Lydia is an incredibly valuable advisor. Whenever we meet with her we come away charged and headed in the right direction.”
Matthew Rosenthal,
CEO and Co-Founder
“Lydia brings a wealth of experience from her prior roles and, through working with her on the tough problems I was facing, I gained so much confidence in my instincts and the value of my experience to date.”
Rachel Sánchez-Madhur,
EVP Product & Marketing
“We are all very impressed with Lydia’s knowledge and her ability to facilitate our first strategic planning offsite. This was one the most impactful two-days in Chipper history.”
Marc Gottschalk,
Chief Legal Officer
Insights & Conversations
Webinar: CPO Series
Strategies for Accelerated Growth
Watch
Webinar: CPO Series
Aligning with the Right Success Metrics
Watch
Summit to Scale: Operational Excellence and Sustainable Growth
Moderator
CPO Summit San Francisco
Guard Rails for AI
Speaker
Podcast: Boardroom Insights: Leveraging Advisors for Success
Listen
Apple News: Quora Ask-Me-Anything Session
Read
About Lydia Varmazis
Lydia Varmazis leads RBCx’s portfolio of four wholly-owned companies in SaaS, fintech, and consumer tech: Ownr, Mydoh, Dr. Bill, and Houseful. She manages and develops CEOs, builds product leadership teams overseeing centralized platforms across payments, identity, and growth infrastructure, and serves on the Board of Directors for RBC Investor Services ($2.9T AUM).
With 20+ years building and scaling high-performing product and engineering teams, Lydia has driven transformations at Adobe (built the infrastructure, business model, and teams for Creative Cloud’s SaaS transition), PayPal (led product and engineering teams building identity and payments platforms serving 235M customers and $354B in total payment volume), and Checkr (built product organization from 5 to 42 people, scaling through $2.25B Series D).
Before joining RBCx, Lydia founded and scaled Lydia & Co., where she served as a fractional CPO/CPTO and strategic advisor, helping companies build teams and product strategies through critical inflection points. Clients included Drift, Adobe, Albertsons/Safeway, and Fountain.
Lydia holds a BS from Ryerson University, an MBA from Pepperdine University, and is certified in Corporate Governance from Wharton. She speaks regularly on product strategy, scaling teams and organizations, AI governance, and operational excellence.
